Keeping Tabs On How National Parks Are Promoted
There's a lot of marketing of national parks going on out there in the business world, but is it always accurate?
Take a close look at the image accompanying this post and ask yourself, "What's right in the title of this drawing?"
Hint: “What's right is wrong, but it's not the opposite of left.”
The drawing and caption were taken from the back panel of a box of Safeway brand “Rice Pockets” cereal titled the “7 Wonders of North America.” The subtitle (not shown) challenges, “How much do you know about the National Wonders located in North America?”
If you're well-familiar with Sequoia National Park, it's clear from the drawing that the editors of the cereal package are not familiar with the park at all. Nevertheless, let's take up their challenge! Take a look at the drawing and title and figure out what's wrong, and then challenge yourself to answer the question of what's right. Traveler readers are always more than up for a national park-related challenge, so I suspect you will find things I didn't notice, or even know!
We'll share the answers with you tomorrow.
Traveler trivia: In case you're curious, the other “wonders” the cereal box features are: Garden of the Gods, Natural Bridge National Monument, Yellowstone, Niagara Falls, Yosemite, and Mammoth Cave. Past comments on the Traveler regarding which parks are best indicate that most of you would disagree with that list, so let's not go there in this article!