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Help Choose the Logo for 125th Anniversary of the Statue of Liberty


NPS photo.

Statue of Liberty National Monument will celebrate 125 years of "Liberty Enlightening the World" beginning October 28, 2011. You're invited to cast a vote to select a logo for the occasion from ten finalists.

The Statue of Liberty was presented to the United States by the people of France on October 28, 1886, as an expression of their friendship and regard for the nation's founding principles. Conceived by Frederic Auguste Bartholdi and officially titled "Liberty Enlightening the World," the sculpture has become an internationally recognized symbol of American liberty and contempt for tyranny.

To commemorate this historic event, the National Park Service has launched "Liberty's 125th Anniversary Logo Contest," and the public is invited to help pick the winning
design. The logo will be used during a year-long celebration who theme is "Honor History, Envision the Future."  

The ten logos in the contest are the result of a collaborative effort between the park and New Jersey City University. "The logos were created by students of the University's various communication design classes and show the creativity and talent that NJCU has to offer," said Statue of Liberty National Monument Superintendent David Luchsinger. "We are delighted to showcase their artwork in this contest and look forward to seeing which logo the public likes best."

You can view the final artwork and vote for your favorite at this link.

Online voting will run from July 4 to July 18. The NPS is promoting the contest on its website as well as on Facebook, Twitter and Flickr. "We are asking the public to spread the word about the contest by sharing the link to the logos with friends by using their favorite social media sites," added Luchsinger. "Good old fashioned word of mouth about the contest wouldn't hurt either, so phone a friend!"

The winning logo will be used on commemorative banners, pins and posters, as well as on the park's web and social media sites for a full year, beginning October 28.

The Statue's original torch was the first part constructed in 1876. In 1984 it was replaced by a new copper torch covered in 24K gold leaf which is lighted by floodlight at night. The original torch is currently located in the lobby of the monument.


Sadly, not one of the logos presented is satisfactory. I hope you will go back to the drawing board. 

Sometimes even the professionals can make bad designs.  Remember the recent change to the GAP logo that was lasted only a short time due to public reaction.  I always thought the Lucent logo looked like a coffee cup stain on a piece of paper.

My, looks like the logos are batting 0 for 10 so far.

Maybe this is a good time to clarify for some of our readers that neither the Traveler nor any of our volunteer writers have any official connection with the National Park Service, so we aren't the decision-makers on park issues :-)

 If you're really concerned with the quality of the logos, you'll find contact information for the park at this link.

I guess that what were the choices is really what the young people themselves are expressing about the Iconic Statue.  That itself may be something that the educators should concern themselves.  Might be difficult but it's something that transcends the decades (even the 60's:) when we get right down to the nitty gritty and what we are REALLY about:). Certainly no disrespect for the students but a window into their thoughts.

I'd say it's a bad idea to have students create a mark this important. Perhaps someone with a bit more experience should lead the charge and let the students hone their skills a bit more before tackling something this big. Bad idea all around. So yes, ditto to the above comments.

This can't be for real! And if it is, shame on you! America, what has become of you?

It is only a 125th anniversary, and they are students. Though I think some are a bit off. So if you expect some great piece of art I doubt you are going to find it in a comm, arts class when they are generally regulated to student web designers and the such. But c'mon they are still kids. So don't turn a fun thing for students to a big flame-fest. For those still crying look at the French 1968 Olympic 'mascot' or the 1992 'mascot' and comment on fine art there. I am just glad they are giving kids a chance to express themselves and do something instead of sitting and playing video games. Though one or two may have been doing that as they did their designs. And yes some shouldn't have even made the list.

I can only echo the sentiments of the above comments. Something this important deserves someone with professional design ability. No offense to the students - they are students and still learning. The work is fine for a class exercise but not for a national monument. When will people in positions of influence recognize the value and importance of design? They are going to get what they paid for.

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