If neither Delaware North Cos. nor the National Park Service blink in their standoff over trademarks to iconic place names in Yosemite National Park, don't be surprised if the dispute drags on into 2017.doi-petition_for_cancellation.pdf
Yosemite National Park
Memorabilia collectors have an extra incentive to visit Yosemite National Park this year: new branding of the hotel once known as The Ahwahnee, a tent village now being called Half Dome, not Curry, and Wawona Hotel now known as Big Trees Lodge.
Delaware North Co.'s offer to assign trademarks to iconic properties in Yosemite National Park to Aramark Corp. pending determination of the "fair value" of those marks was rejected Sunday, with Aramark officials saying the trademarks "belong to the American people."
When last we left the trademark tussle at Yosemite National Park, the federal government had responded to Delaware North Co.'s claim for more than $10 million for not being compensated for trademarks it holds to names of iconic lodges in the park and other intangible property. Now Delaware North has fired back with an amended claim, alleging that the National Park Service low-balled the value of its property at Yosemite and changed the lodge names in a bid to "drive down the value" of its trademarks.dnc_amended_yosemite_claim.pdf
It's a good news, bad news story. The good news is that the National Park Service's revenues increased 15 percent between 2005 and 2014. The bad news is that the increase didn't keep up with inflation, and in the end total funding for the agency actually went down by 3 percent, according to an investigation by the General Accounting Office.
A petition drive launched soon after Yosemite National Park officials said they would change the names of historic lodges rather than entertain DNC Parks & Resorts at Yosemite Inc.'s request for $51 million in exchange for the trademarks and other intellectual property is gaining momentum.
Yosemite National Park officials, looking to avoid a costly trademark fight with DNC Parks & Resorts at Yosemite, announced Thursday that it would change the names of iconic lodges in the park. The Ahwahnee Hotel, for instance, would be known going forward as the Majestic Yosemite Hotel.
Surprisingly quick work had Yosemite National Park officials saying the El Portal Road into the park would reopen Saturday night after being closed for two days by a rockslide.
DNC Parks & Resorts at Yosemite officials quickly responded to the government's request that their claim for more than $10 million in damages tied to the loss of the Yosemite National Park concessions contract be dismissed, denying that their valuation of intellectual property was overvalued and accusing the National Park Service of "flip-flopping" when it comes to trademark issues.