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UPDATE | Yellowstone Forever Shutters Institute, Financial Position Described As Unsustainable

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The Yellowstone Forever organization was in dire financial straits before the coronavirus pandemic struck/NPS file, Jacob W. Frank

The Yellowstone Forever organization was in dire financial straits before the coronavirus pandemic struck/NPS file, Jacob W. Frank

Editor's note: This updates the article with a statement Yellowstone Forever posted on its webpage.

Yellowstone Forever, which has struggled financially since 2016 when it was formed by the merger of the Yellowstone Foundation and the Yellowstone Association, has been further impacted by the coronavirus pandemic and might not survive without significant reductions in its financial burden, Yellowstone National Park Superintendent Cam Sholly said Saturday.

The superintendent's comments came in the wake of the nonprofit's move Friday to lay off most of the staff of the Yellowstone Institute, and several months after a financial audit of the organization prompted concerns that "there is substantial doubt about the ability of Yellowstone Forever to continue as a going concern."

There was chatter circulating on social media channels Friday and Saturday that the nonprofit's board of directors had decided to permanently shut down the Institute, though Sholly told Traveler "we will get the Institute back on line." That said, the superintendent expressed serious concerns about Yellowstone Forever's stability.

"YF is at a point where if they do not take major actions to reduce their financial obligations, they will not survive," he wrote in an email. "They were in very bad shape due to a range of poor decisions made post merger - 2017/2018, and while we thought they were on a better track this past year, they were still very fragile when COVID hit its major revenue sources.

"Right now, they have really no cash reserves, they've accumulated massive debt once again; like many non-profits, their philanthropy is down substantially, and their costs are far exceeding their revenues," added Sholly. "The board needs to make major adjustments, which are happening."

While Yellowstone Forever's communications director, Christine Gianas Weinheimer, did not return a phone call inquiring about the status of the Institute, later Saturday a post on Yellowstone Forever's webpage said the Institute's programs would not return this year and probably not next year as the organization restructures "to ensure the long-term viability of our nonprofit organization so that we can maintain the trust and support of our many supporters and donors."

The statement, which was not signed, said the nonprofit has suffered financially from the coronavirus pandemic. Going forward, unidentified Yellowstone Forever officials said that with a "new, leaner structure, YF will be focused on projects designed to raise money for direct contribution to the park." Not mentioned was whether the organization would also focus on public education in the park, which was the hallmark of the Yellowstone Institute.

The statement also referred to unspecified layoffs of full-time staff. "Without taking both of these steps, YF could not survive," it said.

Yellowstone Forever's accountants, Anderson Zurmuehlen & Co. of Bozeman, Montana, had cited concerns about the organization's financial stability in their latest review of the financials, which covered Fiscal 2019.

In that financial review, dated February 17, 2020, the Yellowstone Forever board stated that "the Organization is working to reduce operating expenses based on its recovery plan, which was implemented in fiscal year 2020. The goal is to create efficiencies, reduce redundancies, and review vendor contracts for potential savings."

That statement, which did not include the Recovery Plan, also noted that Yellowstone Forever has two lines of credit totaling $6.5 million, with $3.7 million available as of February 28, 2019, that it could fall back on "in the event of an anticipated liqudity need."

While the coronavirus pandemic has greatly impacted the nonprofit, which operates bookstores inside the park, runs educational programs through the Institute, and raises millions of dollars for a wide variety of programs ranging from wolf studies and fisheries restoration to the Yellowstone Youth Conservation Corps, its financial problems predate the pandemic.

Philanthropic donations to Yellowstone Forever dropped by nearly $400,000 from Fiscal 2018 ($11,435,957) to Fiscal 2019 ($11,053,687). The cost to operate a dozen stores in the park was $3.3 million for the fiscal year that ended in February 2019, while the stores "generated $2,730,222 in net sales revenues and $782,728 in supporter contributions."

Operating the Institute cost $2,784,156 during the fiscal year, while revenues (educational tuition, fees, donations, and endowment proceeds) generated $2,178,063. Still, those revenues reflected a nearly $160,000 increase from Fiscal 2018, and participation was up to 7,897 from 6,130 the previous year. Overall, the documents said, "the Yellowstone Forever Institute had a record year" in fiscal 2019.

Since Yellowstone Forever's fiscal years end in February, the Fiscal 2019 financials actually reflect calendar year 2018 business and don't indicate how things went last year for the organization. 

The Institute, which was the face of the Yellowstone Association, had been idled this summer due to the coronavirus pandemic, and on Friday the Institute's staff was either laid off or fired, according to some on the staff. Permanently shuttering it would represent a colossal failure of the 2016 merger. At the time, Heather White, who was Yellowstone Forever's first CEO, heralded the combined resources of the foundation and the association, stating that the new entity would "become a national model for public-private partnerships to protect and support the park."

"We will combine the outstanding history of educational programs, products, and services of the Yellowstone Association and the legacy of critical fundraising support from the Yellowstone Park Foundation into a dynamic, unified education and fundraising partner for Yellowstone and its splendor," White said in October 2016.

White's tenure raised questions about whether top staff was being paid too much. When she left the organization in June 2019 she was being paid $303,192 in salary and benefits. Just days before she left, the organization offered large discounts on summer programs in the park just weeks after reportedly laying off some staff.

According to the organization's FY2019 990, its overall salaries jumped nearly $1 million from 2018 to 2019, from $6.4 million to $7.3 million at the same time that revenues were dropping. It's seven top staff combined received $1.19 million in salaries during that period, which ended with Yellowstone Forever showing a $3.8 million deficit for the year. Overall, however, the financial document showed Yellowstone Forever ended the fiscal year with $14.6 million in assets.

Sholly described the Institute's status as one of an organization on hiatus, not out of business.

"The Institute has been an incredible partner over the past decades. It is filled with professionals who are very passionate about Yellowstone and have dedicated a tremendous amount to providing world-class education for Yellowstone's visitors," he said. "Year-to-year, the Institute is a revenue-neutral program, under normal conditions. Unfortunately, due to COVID, the Institute would not have done much programming this year, and even if they could have ultimately, it would likely have operated at a deficit. If YF was stronger financially, that wouldn't be as big of a problem. That is not the case.

"... We will figure out the Institute and the best path to pursue moving forward."

Through the years the institute has offered year-round programs, ranging from a day to a number of days in length, in the national park. Founded in 1976, the Institute's programs revolved around Yellowstone’s plants, animals, geology and history. In 2010 it opened its Yellowstone Overlook Field Campus near Gardiner, Montana; prior to that acquisition the Buffalo Ranch in Yellowstone's Lamar Valley was the base camp for many of the institute's field programs.

There was a lobby effort in support of the Yellowstone Institute launched on Facebook.

There was a lobbying effort in support of the Yellowstone Institute launched on Facebook.

The Institute's operations have been well-loved and developed a dedicated corps of participants and supporters. In light of the layoffs Friday, concerns that the Institute possibly would be mothballed prompted harsh criticisms of Yellowstone Forever's board.

"So disheartening to see the Institute is no longer. This is the worst mistake YF could have made," wrote Mikayla Bell on Yellowstone Forever's Facebook page. "Shame on the board members. This is going to be a mistake YF will not heal from."

Added Kathy Haines, "Don’t waste my time asking for money until you get rid of the current board."

In an open letter to Sholly posted on Facebook, Carolyn Harwood Bulin, who worked as program manager for Yellowstone Forever, said discarding the Institute would be a tremendous mistake that would greatly impact fundraising for Yellowstone Forever.

"Donors want to support education in addition to the dozens of other projects for which we raise funds. Donors have been skeptical for years about the merger, and if the Institute is dissolved under the guise of COVID-19 impacts, legions of supporters will know the truth," she wrote. "Yellowstone Forever’s reputation will not recover again, and there will be dire impacts on project funding for the park. If our philanthropy team is struggling to raise money now, how are they supposed to do so in the face of such additional adversity?"

Comments

I could not be a part of the problem.  Although I survived the "Great Purge" of staff at YF last week, I cannot remain.  I thought it might help folks here to understand that the sins of the organization do not belong to those of us who believe in the Park, and in the mission to support and preserve it, if I posted the main body of the resignation letter I just sent:

YF has lost its way.  YF has lost its way, and I have no faith that the current board and slate of executives possesses anything close to the passion, dedication and belief required to right this sinking ship.

 

Last summer I was concerned when the layoffs came.  Last winter that concern grew to worry with what I saw when I transferred from the Park to work in Gardiner.  And last week...last week that worry became full-fledged despair.

 

The board and the current executive team have fired the entirety of the remaining staff, bar a handful of exceptions, with no thought or care about the impact to the organization, or it's ability to support the Park.  The board and the current executive team have shown their contempt for YF's mission and focus by closing the Institute and laying off all of the hard-working, dedicated line staff and keeping instead only the highest reaches -- and highest paid -- of the organization.

 

YF is an organization in desperate financial trouble, and yet fully six of the remaining 26 staff are Vice-President level.  SIX.  Out of twenty-six.  Moreover, two of those 26 were, in fact, laid off and are simply working a couple of extra weeks to help close things out.

 

Hundreds of thousands of dollars -- if not well over a million -- have been committed to a bare handful of people when the heart and soul of the organization has been gutted.  All of those dollars have been thrown away and wasted when some executive-level sacrifice, cooperation and creativity could have seen something salvaged from this disaster.

 

But no, instead the board and the current executive team have chosen to focus only upon their own needs, and their own benefit, and to ignore everything else.

 

As an organization, YF, the board and the current executive team have forgotten that their one and only purpose is to support Yellowstone National Park.  As an organization, YF, the board and the current executive team have debased the motto of Inspire-Educate-Preserve into Commercialize-Commoditize-Marketize.  As an organization, YF, the board and the current executive team have betrayed every single goal and belief that once characterized it and its predecessors.

 

The final straw for me came earlier this week, when the board and the current executive team chose to reward failure by promoting the individual who bears a significant responsibility for the abject failure of the retail side of the organization. The same individual who is single-handedly responsible for the worst working culture and lowest morale I have ever seen in over thirty years of work.  Quite why this board and this executive team decided that this individual should go from fired to promoted to Vice-President escapes me, but it is definite proof that things can always get worse.  It is also proof that even ostensibly intelligent and capable people can make weeks' worth -- YEARS' worth! -- of incredibly poor decisions, and yet still somehow manage to find a new low.

 

A part of me would like to be a part of rebuilding YF, but I know now that is not possible.  This board and this executive team have to go before that rebuilding can happen.  I cannot, in good conscience, be a part of this immoral and unethical travesty.

 

 


So, Former YFer, the gossip over the last week or so has been that Atwood, feeling the heat, would jump ship to run hide and overpromoted Edna would be foolish enough to use the opportunity to try to both minimize potential points of disclosure and ensure the availability of a future scapegoat by promoting that failed poseur Austad.  I treated it as a joke because I didn't think there could possibly that much perversity left in any one organization; but, has that actually happened?  If so, YF and its Board are truly, literally, infinite, absolutely bottomless, pits of incompetent malfeasance.


I am a former YF employee as well.

I believe Mr. Ploughjogger's comments about the board are spot on.

One thing that needs to also be brought to light is the amount of hush money paid out.  There was a tremendous amount of turnover in the first three years after the merger.  Many who chose to leave did so because they were disgusted by the manipulation, lies, and unethical behavior of those at the top.  They created a culture of fear and intimidation.  Many who left, or who were forced out, had damning information.  If they were not kept quiet, this information could be released to the public, and it would be very harmful to the reputation of Heather White, Kelly Herman, and the board.  Keeping people quiet was top priority.

Here's an example: one of the staff listed in the last 990 left the organization at the end of March 2018.  This person earned over $130k during the period the 990 covered - March 1, 2018 - February 28, 2019.  That's $130k for one month worked.  That's just one of dozens of severance packages that far exceeded industry standards.  All were offered in exchange for a signed Non-Disclosure / Non-disparagement Agreements.

The FY2020 (March 1, 2019 - February 29, 2020) 990 should go public by the end of this month.  We'll then see how much was paid out to Heather White, Kelly Herman, and others who left the organization last summer. I anticipate this information with cause more jaws to drop to the ground.

The truth needs to come to light.  This organization needs to have a thorough forensic investigation of its financials.


Please keep us posted, especially when something 

positive happens. A new Board with knowledgeable 

members would be a great start.


THANKS FOR THE INFO, I JOINED THE YELLOWSTON ASSOC.A LONG TIME AGO . I NEVER RECIEVED  A LETTER TO RE JOIN , MY FALT FOR NOT CHECKING. I VISTED YELLOWSTON PARK 1000S OF TIMES IN THE LAST 40 YEARS. THIS YEAR I SPENT MORE MONEY ON ROOMS THAN

 THE COST OF A GOOD USED CAR.XANTRA S CHARGES HAVE GONE THROUGH THE ROOF.I CANT EVEN SEE HOW A FAMILY COULD AFFORD THE COST, OF A ROOM AT CANYON, IT BEEING 300.00 DOLLARS PLUSS. JUST VENTING. I WOULD LIKE TO HELP IN SOME WAY BUT DONT KNOW HOW. PLEASE LET ME KNOW ECT. SISNCERLY  JERRY GEORGIS

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