A couple weeks ago we shared the logo that was chosen to brand the National Park Service's centennial in 2016. What do you think of it?
To help you answer that question, we've collected some images produced by M Style Marketing, a New York City "licensing, brand strategy, marketing and design firm" hired to come up with the centennial logo. These images are just for presentation purposes, and have not actually been put to use in this fashion...yet.
How would you rate the centennial logo, and would you buy merchandise branded with it?
Again, these are not actual products being sold to mark the Park Service's centennial in 2016. Rather, they're just examples of how the logo could be used. Thumbs up, or down?
Comments
Seriously, it's just a temporary logo that is used for a year, and then thrown into the trash heap of history. I agree it's bland, but is an anniversary logo that important in the grand scheme of things? Do you think during the NPS's 250th anniversary, they'll look back at the 100th anniversary logo with contempt and hatred?
I'm more concerned about the NPS preserving florida panthers, citico darters, and american bison for the next 100 years than I am with the 100th anniversary logo.