National Park Week is right around the corner, the week of April 19-27, and on that first weekend you're invited to visit the parks without having to pay an entrance fee.
You can plan your visit by what you want to do, or where you want to go ... or you can browse the National Park Service's event calendar and check out the special programs offered throughout the week. On opening weekend, Saturday and Sunday, April 19 to 20, every national park will give you free admission!
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This is how they are going to reach "millennials" and "diverse urban audiences."
This is the "Call to Action" in practice.