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Op-Ed | The Qualities Needed In The Next National Park Service Director

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The next director of the National Park Service should bring many of the same traits exhibited by Newton Drury, Horace Albright, George Hartzog, and Connie Wirth (L to R)/NPS

Editor's note: Jonathan Jarvis, the 18th director of the National Park Service, retired today. Who will be his successor? Harry Butowsky, a retired National Park Service historian, outlines some qualities needed in the agency's 19th director.

In 2017, the National Park Service begins not only a new year but also a new era with new leadership. The National Park Service finished its first 100 years with many examples of excellent leadership and, unfortunately, some examples of poor or no leadership. 

The past seven years have been hard on the National Park Service. Our agency has been beset by low morale, a continued lack of adequate funding that goes back to the last century, a growing maintenance backlog, sexual harassment scandals, overcrowding in our national parks, fraud by at least one regional director, and an inability to turn the centennial of the National Park Service into a solid foundation upon which to base the next 100 years.

What is needed now is leadership of the type the National Park Service has not experienced for the last generation.

Many of our previous directors, beginning with Stephen Mather and Horace Albright, are now legendary. Mather and Albright established the National Park Service on a firm foundation and gave it life. Their policies and examples have served the agency well over the last century. They understood the importance of history and used history to give life to the National Park System.

These men were followed by Newton Drury, Connie Wirth, George Hartzog, Russell Dickenson, and James Ridenour. Each took on the problems of the day to enrich the service. They each passed to the next generation of Americans a National Park System in better condition then when they received it.

All had important leadership qualities. They were able to influence, motivate, and enable others to contribute toward the effectiveness and success of the National Park Service. Each had the ability to bring positive change to the agency. They were all men of substance and accomplishment with long careers before they became the director of the National Park Service.

During the Wilson administration in 1915, Interior Secretary Franklin K. Lane was perfectly willing to pick a Republican outsider renowned for his business acumen to launch the service. Lane picked Mather, a successful businessman then at the pinnacle of his private career — a man of vision and achievement. Lane knew that Mather could tackle difficult problems and achieve results.

Mather had ideas gleaned from years in the business world. He knew how to mobilize people and resources to accomplish larger aims. Lane understood this. In 1916, working with the railroads and other private groups, Mather helped lay the foundation of the National Park Service, defining and establishing the policies under which its areas were to be developed and conserved unimpaired.

Using the railroads, Mather engaged Congress with the facts. Even in 1917, tourism led by the national parks was a $500 million business. Why should the country just throw that away?

Mather knew how to spot and hire good employees. Albright was one of his first hires and worked with Mather throughout his tenure as director and went on to succeed him. Albright also was a man of vision and common sense and was able to engineer the transfer of 64 parks from the War Department to the National Park Service after meeting with President Franklin Roosevelt in 1933. He knew how to sell his idea to create a larger and more comprehensive National Park System.

Stephen Mather, a businessman, not a bureaucrat, was chosen to be the first director of the National Park Service/NPS

Today, the next director of the National Park Service needs to be as bold. Unfortunately, there is little that is bold from inside the government, since the bureaucracy will never allow it.

Today, there are multiple threats to the National Park System. There is a real threat to their future that only an outsider dare take on. Mather and Drury were not afraid to take on interests that posed a threat to the National Park System.

Drury was an outsider, first serving 20 years as executive secretary of the Save-the-Redwoods League prior to becoming National Park Service director. Born in Berkeley, he was the third Californian, after Mather and Albright, to lead NPS. His term was perhaps the most critical NPS has seen. Drury turned back incessant demands to use the parks for mining, grazing, logging, and farming under the guise of wartime or post-war necessity. In spite of intense political pressure, Drury protected the parks and kept them inviolate.

Wirth also grew up in a park environment — his father was park superintendent for the city of Hartford, Connecticut, and later the city of Minneapolis. Wirth took a degree in landscape architecture from what is now the University of Massachusetts. He first came to the Washington, D.C., area to work for the National Capital Park and Planning Commission. Albright had him transferred into NPS, where he was put in charge of the Branch of Lands. He went on to supervise the Interior Department's Civilian Conservation Corps program, nationwide. As director, he won President Eisenhower's approval of a 10-year, billion-dollar Mission 66 park rehabilitation program. Mission 66 remains today the largest and most important fiscal achievement to improve the infrastructure of the National Park Service.

Hartzog, in the years leading up to his tenure as director, was a ranger at Great Smoky Mountains National Park and superintendent of Jefferson National Expansion Memorial National Historic Site in St. Louis, where he spearheaded the project for Eero Saarinen's Gateway Arch.

As director, he served as Stewart Udall's right arm in achieving a remarkably productive legislative program that included 62 new parks, the Historic Preservation Act of 1966, and the Bible amendment to the Alaska Native Claims Settlement Act that led to the establishment of the Alaska parks. Much of the nature and scope of the National Park Service today owes its creation to the vision of Hartzog.

Dickenson was a Marine Corps veteran who worked his way up through the NPS ranks. Dickenson held a variety of positions within the National Park Service — before ascending to the directorship in May 1980. Having risen through the ranks and enjoying the respect of his colleagues, Dickenson restored organizational stability to the Park Service after a succession of short-term directors. He obtained its support and that of Congress for the Park Restoration and Improvement Program, which devoted more than a billion dollars over five years to park resources and facilities.

Ridenour came from outside the National Park Service. He was formerly head of Indiana's Department of Natural Resources and served as director during the Bush administration (1989-1993).

Doubting the national significance of Steamtown and other proposed parks driven by economic development interests, he spoke out against the "thinning of the blood" of the National Park System and sought to regain the initiative from Congress in charting its expansion. He also worked to achieve a greater financial return to the Park Service from park concessions. In 1990, the Richard King Mellon Foundation made the largest single park donation yet: $10.5 million for additional lands at the Antietam, Gettysburg, Fredericksburg, and Petersburg Civil War battlefields, Pecos National Historical Park, and Shenandoah National Park. Ridenour also warned us of the dangers of too large and rapid expansion of the system.

All of these men exhibited leadership and were not only able to identify challenges faced by the National Park Service but were able to solve these challenges. They were men of knowledge and substance. They had the courage of their convictions and were not afraid to do what was right and good for the National Park Service.

A word about their opposites, then, the politically-inclined directors who have directed the National Park Service for the last generation. We just suffered through our last. Sure, they know what we want to hear. The point is that they tell everyone what they want to hear. They take no stands; they take no risks. Like the worst of our political appointees, they believe in going along to get along. They have devastated the morale of our employees.

The National Park Service now faces new challenges. For example, in 2009, the National Parks Second Century Commission report stated the following:

“National parks are among our most admired public institutions. We envision the second century National Park Service supporting vital public purposes, the national parks used by the American people as venues for learning and civic dialogue, as well as for recreation and refreshment. We see the national park system managed with explicit goals to preserve and interpret our nation’s sweep of history and culture, sustain biological diversity, and protect ecological integrity. Based on sound science and current scholarship, the park system will encompass a more complete representation of the nation’s terrestrial and ocean heritage, our rich and diverse cultural history, and our evolving national narrative. Parks will be key elements in a network of connected ecological systems and historical sites, and public and private lands and waters that are linked together across the nation and the continent. Lived-in landscapes will be an integral part of these great corridors of conservation.”

Fine, but each of these goals is a minefield, just as similar goals were to Mather and Albright.

In order to accomplish these goals, new leadership is needed to inspire the employees of the National Park Service and to reconnect with the American people. This leadership will need strong managerial traits. They are the same traits used by the Mather, Albright, Drury, Wirth, Hartzog, Dickenson, and Ridenour.

These traits are the ability to focus on outstanding problems, exhibit confidence in solving issues, use transparency in all respects, have integrity, offer inspiration, and, above all, show a passion for your work.  

With the exception of some great and innovative National Park Service directors such as Hartzog and Dickenson, you don’t give that agenda to a bureaucrat to solve. True innovation usually comes from outside of the government. It comes from a Mather, an Albright, or a Drury.  As John F. Kennedy discovered when speaking of the State Department, it was like a bowl of Jell-O. When you kicked it, it jiggled a lot, and then settled right back into place.

The question is where to look for a new director who knows that. Anyone can talk about vision, but few can get it done. I believe the new director must come from the private sector outside of the ranks of the National Park Service and federal government. Given the poor quality of leadership the National Park Service has suffered for the last generation, an infusion of new blood is critical.  Only an outsider will be able to secure the agency’s confidence after decades of lackluster appointments. We need a new beginning. We need a person with a fresh outlook and new ideas.

The next director will have to focus a laser beam on the huge maintenance backlog and lack of adequate staffing in our parks. He/she will have to inspire confidence among our employees that their solutions will solve our problems. Every decision he/she makes must be transparent and be explained to the employees of the National Park Service. He/she must inspire everyone to do his/her best in the performance of duties and exhibit a passion for the parks and the core natural and cultural values they contain.

He/she must inspire an atmosphere of innovation where employees can contribute ideas to improve the management of their parks and, finally, he/she must have the patience to work out difficult issues that are complex and not subject to immediate solution.

I believe our next director must have the qualities and talents of Mather. Our next director should have a record of accomplishment in business or some other aspect of the private sector. Our next director should have no ties with the agency but be free to look at the agency with a fresh perspective to decide what must be done.

Our next director must be a problem solver. Our next director must give the National Park Service and System a new beginning. He/she must have the patience to work out difficult issues that are complex and not subject to immediate solution.

And yet, the incoming director should also realize and appreciate the wondrous resources – natural, cultural, historical – held within the National Park System and be committed to seeing they remain unimpaired for the enjoyment of future generations.

In 2017, we have a chance to begin again and start the next hundred years of the history of the National Park Service with as strong of a leader as Mather and Albright demonstrated in the founding years of the National Park Service. We need to build a firm foundation to do this.

The National Park Service needs the best leadership available. The American people and the thousands of hard working and loyal NPS employees deserve no less.

Comments

Mackie:  I think we were both wrong about who the Secretary of Interior was at the time.  If aging memory serves me right, it was actually Don Hodel, who succeeded the infamous James Watt.


Glad2breretired, thank you, my aging memory is a sore point with my spouse of 47 years. It was Secretary Watt (1981-1983) when the Yosemite GMP was mostly shelved. It was Secretary Hodel (1985-1989) when Superintendent Binnewies was transfered in 1986. I did make a call on the investigators allegations regarding the taping incident. The GAO report found no basis for the allegations. I checked wikipedia, it said the same. There was an investigation into the drug investigations occurring at the time, very complicated and associated with the mary jane plane crash at Lower Merced Pass Lake. It was a very trying time for the Park Law Enforcement Office and its investigators as I recall. And speaking of aging memory, thank you Traveler for the correction on "Worth Fighting For" , yes Robert Danno. 


A Final Word

To my friends and other interested parties who read the National Park Travelers magazine and follow the important issues pertaining to the National Park Service I want to thank you for taking the time to read my article and give me your comments. It has been five days since my Op Ed was published and I have been pleased with many of your responses. I have also been disappointed with the few of you who attacked my article but failed to offer any positive suggestions of your own.

The Traveler is a valuable publication because it gives us all the opportunity to voice our opinions on the matters that are important to the present and future health of the National Park Service. In doing so it offers all of us a valuable platform to take positions and say what we think is important.  

My purpose in writing my Op Ed was to begin a discussion concerning the future selection of the next Director of the National Park Service. I fully understand that in today's political climate our opinions and suggestions will probably not be consulted but I think it is important that we all have the chance to state our opinions for the record.

I continue to believe that the best course for the National Park Service will be the selection of a Director from outside of our ranks. We need new ideas and new visions. Not to repeat myself but I believe our next Director must have strong managerial traits and the ability to focus on outstanding problems, exhibit confidence in solving issues, use transparency in all respects, have integrity, offer inspiration, and, above all, show a passion for your work.  

OK so this is just my opinion. Now that I have stated my opinion I want to hear what many of you have to say. What qualities do you want to see in the next Director of the National Park Service?

You do not have to agree with my opinions d-2 but tell us your opinion. Give the readers of the Traveler a positive statement on this matter. I did not write this article because of a personal grudge and I reject your statement that it is a personal rant. I thought I was quite logical and reasoned. I do not have any hostility toward John Jarvis. Indeed I never met Mr. Jarvis. I retired soon after he assumed office.

 I do not believe we need to clone Donald Trump. Michael Kellett but the fact of the matter is that Trump will be the next President and we need to accept this. The question is where we go from here?

I appreciate your analysis of our recent history, iamthedarkranger, and you may be right. I hope not but we will see.

So I would like to invite everyone who read my article to write in again with your positive ideas on where we stand and where we will go from here. Let us use the Traveler for the purpose for which it is intended-the free exchange of ideas and opinions in a civil manner. I think this exercise will strengthen those of us who work for the National Park Service and those of us who retired from the National Park Service. We all want the same goals. We all want a strong National Park Service that will protect our parks and serve the American people in the manner first outline by Lane and Mather.

 

This is my last comment on this matter. I am looking forward to what everyone has to say.


I think the most important traits we need in the next NPS Director are integrity and strong managerial skills.  An outsider with these traits would be fine with me if they have a strong background in park management.  Hopefully the new Secretary of Interior will realize that reform is desperately needed in the National Park Service, and will give the new Director both the mandate and independence to make needed changes.  Another Fran Mainella won't cut it, she was ethically challenged and did not really have the needed background. Nor do I want another insider like Jon Jarvis, who was already well entrenched in the Superintendent's Club even before his appointment.  No more scandals and coverups.  Somebody with both a military and resource management background might be a good fit.  


I finally found time this morning to go back and reread Harry's piece and the McFarland speech.  Then I skimmed back through most of the comments.  An interesting -- and thought provoking exercise.

100 years have passed between McFarland's speech and today.  Thus, many things have changed  --- some for the better and some for the worse.  Two things, however remain the same:  Our parks are vitally important to all of us.  We still haven't figured out how to fund and manage them properly.

This may be a bit simple minded (yes, I'm a pretty simple minded soul), but I cannot escape what I think is the fact that we have allowed profits to dictate park management.  Our parks have not turned into places to refresh our souls, but places for some to seek profits instead.  I was especially struck by McFarland's thesis that all lodging, food, and other park facilities for visitors should be government run as non-profit enterprises.  Wow.  If that had happened, can you imagine how much better our parks might now be?  (That is, however, dependent upon the assumption that Congress kept its grubby paws out of things to allow competent people to do the job.)  Simple minded or not, I lay responsibility for the condition of our parks almost entirely at the feet of Congress -- and their well-heeled political masters.

McFarland points to parks as "first aid" stations -- places for "spritual first aid."  That could still be true, but I'm afraid we've lost a big part of that as too much emphasis has been placed on parks as play stations.  Again, pressure from industries and profiteers of various kinds has turned our parks too much away from places where our spirits might be healed to places where we may engage in almost any kind of entertainment, profit making, or extreme sports.

While in McFarland's day it may have been essential to encourage increased visitation, we are now at a point where it is becomnig more and more important to find ways to LIMIT visitation.  Have we reached a point now where we need to begin to stress PRESERVATION?  Do we need some kind of major public relations campaign to educate Americans on the importance of preservation and the SPIRITUAL sides of our parks?

I recall the large number of TV spots that we saw virtually any time we turned the tube on back in the late 1960's and early 1970's in the run-up to the first Earth Day.  Various civic organizations were laboring to EDUCATE Americans.  Could NPCA and the NP Foundation bring that kind of thing back again?

I've been seeing some spots on PBS lately advertising an upcoming program called "National Parks -- A Threatened Eden" (that might not be exactly correct, but you get the idea).  Unfortunately, only a relatively small number of Americans now watch PBS -- perhaps because it requires some THOUGHT -- a skill many seem to be losing.

I worry that ENTERTAINMENT is now the primary driving force behind much of what drives America now.  Individual Americans are becoming less and less involved in anything requiring thought or actual effort.  Service clubs such as Lions and Kiwanis face ever declining membership.  Even volunteer fire departments can't find members.  And only 1% of us serve in the military.  Maybe I'm being simple minded again, but I wonder how much of that is due to the universal impact of electronic entertainment in our lives.  Way back in the 1960's the commissioner of the FCC (I think it was), Newton Minow, called TV a "vast wasteland."  And that was when there was still a lot of substance in programming.

I still believe that our parks are refuges.  Refuges for our spirits.  But we are allowing them to be destroyed for profit or politic.  The BIG question now is how to reverse that.

There's an incredible amount of work to be done to save our parks.  It's not too late.  And I do believe the key is EDUCATION.  I hope someone can step forward to lead that effort. 

Unfortunately, however, I really don't have much optimism.  Given what I've seen and heard from our next president, there is very little hope out there. 

That is why I'm convinced that leadership for the future of our parks MUST come from people who have led the parks in the past.  The Coalition to Protect Our National Parks needs to take the lead.  I firmly believe that the next four years will be a time when real patriots must stand up and be prepared to oppose the incoming administration on many, many fronts.  "Loyal opposition" will be needed.

Thanks for your work in preparing this thought-provoker for Traveler, Harry.  Let's roll up our sleeves, though.  There's a lot of work to be done.  We need to resurrect George Hartzog.  But since we can't I hope we can find someone to come from somewhere five years from now to undo the upcoming mess.

Good luck, America.  We're gonna need a lot of it!

And remember, sometimes the greatest test of patriotism comes when we must stand up against powerful people inside our own government.


 If that had happened, can you imagine how much better our parks might now be?

No, but I can imagine how much worse off they would be.  It is hard to find an example where a government run enterprise is run more effieciently and more effectively than a private equivalent.  That and the loss of the concession fee dollars would put our parks into a far deeper whole. One can have a difference in opinion on the balance of the mission of the parks.  That is a policy question, not an economic one.  I'll take private enterprise over government beauracracy any time what ever the mission. 


Agreed, Lee, as far as the parks being a spiritual first aid station. We certainly need it, and it has always been like this for me. Even when I lived in downtown Seattle, the sight of Mt Rainier on the horizon was uplifting for me, and visiting Rainier was the only real church I needed in my life. The benefits a visit had for me carried over to those I encountered after, not to be too woo-woo about it.

 

These days I volunteer on a local community FM station as a DJ, and play PSAs several times each show. We are allowed to pick our own off of a list ranging from church socials to national PSAs. I tend to pick the ones about looking at nature, listening to nature, and so forth, provided by NPS, FWS, and so on.

 

My bottom line for new director is someone who would preserve and protect those same qualities, and the staff under him/her who do the work.


Esteemed Comrade, you ignored something important:  (That is, however, dependent upon the assumption that Congress kept its grubby paws out of things to allow competent people to do the job.)


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